“Killer bread or just killer?” read one comment. Dave's Killer Bread Raisin' The Roof Organic Bread, 18 oz UPC 013764027138 Dave's Killer Bread® Thin Sliced 21 Whole Grains and Seeds Organic Bread 20.5 oz. Horatio Alger didn’t rise to prominence crafting those kinds of stories, and neither do advertising agencies. For Dave, this was more than just taking a few loaves of bread to a local market. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Few people have ever known what it’s like to walk into a grocery store and see their face gracing the aisles. My heart’s not in it,” he says with a sheepish smile. “It was the biggest story,” she says. He was a literal poster child for breaking through a sordid past and finding success. As an entrepreneur, you are used to doing multiple tasks and navigating troubled waters. He brings up the monster again now, his voice getting low like he’s telling a haunting campfire tale. “Screw everybody,” Dave remembers thinking. Current Price. In fact, its not anywhere on a primal diet. By 22, he was a full-fledged criminal. When selling drugs wasn’t enough, he would steal. From one angle, Dave’s childhood appears idyllic: a hardworking, all-American family living and toiling together in a bakery just a half mile from their home. This drawing was always a bit of fiction, depicting the baking rockstar Dave the way he wanted to be. Dave may not have put a lot of thought into getting into the African art business, but he is obsessed by surrounding himself with it. Dave's Killer Bread is the largest organic bread company in North America. And we believe that people are capable of greatness. His celebrity, she thought, might help the search. A: Almost two years ago, Flowers Foods, Inc. purchased Dave’s Killer Bread. “I’d keep telling myself, I am so fortunate and so grateful and so humble. Dave takes a Camel Wide out of his pocket and lights it. We have witnessed first-hand that someone’s past does not define their future, and that sometimes giving someone a chance is all they need to become a Good Seed. In 2015 the Dahl family sold Dave’s Killer Bread to Flowers Foods, a heritage company founded in 1919 who is the second largest producer of bread … For Dave, this was more than just taking a few loaves of bread to a local market. One-third of DKB’s employees have a criminal background. Loaf. Dave's Killer Bread is now the number one organic bread in the country. Dave's Killer Bread is a brand of bread based in Milwaukie, Oregon, now owned by Flowers Foods, which makes organic whole-grain breads. Dave Dahl, co-founder of Dave's Killer Bread, arrested overnight after police chase that injured 3 Washington County deputies Updated Jan 10, 2019; Posted Nov 15, 2013 Dave Dahl of Dave's Killer Bread Dave doesn’t remember exactly when or where he tried meth for the first time. “I have to say that bothers me more than anything.”. When the new company launched in 2005, Dave’s Killer Bread offered four varieties: Blues Bread, Nuts & Grains, Good Seed, and Rockin’ Rye. He just wanted to make something people would like. He stole, got caught, went to prison, got out, hit repeat: “The arrests were happening like clockwork almost.” And because most of his sentences were plea deals covering multiple charges, Dave is fuzzy on the details of how many crimes he actually committed. Glenn and Dave launched four varieties of Dave’s Killer Bread at the Portland Farmer’s Market in August 2005. He grew distant from the church that was so important to his family and almost everyone he knew. The Bread on the Dave’s Killer Bread menu with the highest amount of carbs are Good Seed Bread (25 g), 100% Whole Wheat Bread (22 g) and 21 Whole Grains Bread (22 g). Loaf. Success Story: Dave's Killer Bread "Just say no to bread on drugs!" That’s where the rumors started. The white, middle-aged ex-con who has never been to Africa is as mystified as anyone as to how he wound up in the African art business. Dave never thought he’d get wealthy from bread (how many other bread-based millionaires have you heard of?). Success Story: Dave's Killer Bread. Nevertheless, the antidepressant worked. We are upstairs in a warehouse that holds his art. Even now, when the company lists promotional events online, people still comment wondering whether Dave will be there. The legend of Dave lives on in a multimillion-dollar company he no longer runs, though he has invested some of the $33 million he received in the sale back into the enterprise. Dave admits he made some mistakes, but never explicitly apologizes for what transpired. But the compelling narrative of Dave’s Killer Bread had already taken hold in the public consciousness. Dave & his company have served as a symbol of what can be done with a second chance, so it's unfortunate to see him mixed in with this trouble. If you want to see a complete list … When the bread company’s sale went through, Dave started going to garage sales on the weekends, and found an African mask at one of them. But it might also be the 30-something guy an aisle over, too. Loaf Despite Dave’s divergence from the brand, the cult of Dave’s Killer Bread has continued to expand. It was founded in 2005 by Dave Dahl, who learned the baking trade growing up in his family bakery. author of The Superfoods Swap. His rough past and the years in prison had made it hard for Dave to form long-term relationships with women. When the company grew enough that it could no longer roll each bread in good seeds by hand, it had a machine made for this purpose. Dave_Dahl2.14.14.jpeg. Prior to it, he had served a total of over 15 years in prison for multiple offenses including drug distribution, burglary, armed robbery, and assault. It’s organic, non-GMO, packed with protein, fiber, and whole grains with no artificial flavours or colours. The company took the name of its best-selling bread variety in 2005. Then it all came together. At one point he taps an open water bottle against his knee so hard that the liquid flies out of it and onto his pants. I’m glad to hear that Mr Dahl hasn’t killed anyone and thinks it would be the of his life if he did. Success Story: Dave's Killer Bread "Just say no to bread on drugs!" He filled out what essentially amounted to an SOS, and dropped it in the kite box. Its founder, Dave Dahl, has had his share of ups and downs, having spent 15 years in prison for various offenses. This is not about me,” he says. “As long as I can afford it and it’s available, I ain’t buying nothing else,” says one. Dave received $33 million in the sale, but he lost a little of himself in the process. Now 55, he was behind bars for more than a quarter of his life. “The monster came in a different form this time, but it was worse in a sense. He’d parked his Escalade “in the middle of the road like a jackass,” as he tells it, and gone inside to get a cup of coffee. More often, he defined himself by the words on the packaging that briefly sum up his life story: He was a “loser,” an “ex-con.” It took a few drafts to get the caricature just right. That was the year he finally had the money to own a place for himself. Before the sale, Dave’s was sold in 8,000 stores. The robberies began to blur together. Michelle knew something was off before the drive — he’d been acting erratically for a few days. Dave recalls loitering outside the company building, striking up conversations with employees walking by and enjoying a cigarette. Shop Daves Killer Bread with 731 reviews, 39 discussions, and 81 member photos and videos. I let the employees [down],” he says. “All the guys and girls that we gave chances to that were ex-felons, oh man, those people just loved him,” Justesen says. Dave’s Killer Bread® is powerfully different with killer taste and killer texture. There are two kinds at his market, Vons Pavillions–the cracked wheat one 21g of carbs, 5g of fiber (making the next carb 16g) and 5g of protein. It was as hard on his employees as it was on Dave. He just kept buying masks and, with millions in the bank, he had plenty of money with which to do it. Occasionally music strays up from the shop floor. I know my clients are going to be ordering Dave’s bread for their children’s lunch sandwiches — it seems we’ve finally found a healthy fiber-ful bread that has a liking to the kids taste buds! Not only does this serve the individual and the community, but it also helps DKB expand their talent pipeline during considerable growth. One in three of the more than 300 employee-partners at the company’s Milwaukie, Ore., bakery has a criminal background. Before I was miserable, but this time I wasn’t.”. He never throws them on the ground. Dave's Killer Bread. The piece also revealed that Dave and Shobi often argued. Today, Dave’s Killer Bread is the No. Dave's Killer Bread is known for being an outstanding bakery. Dave had made it to the Bob’s Red Mill headquarters across the street by the time officers got there. In 1987, he was addicted to drugs and incarcerated for home burglary. She was furious with him, but made it clear in comment sections that she never accused Dave of killing Chris, just of being negligent — a fatally bad friend. If you held the image on the bread’s packaging — an illustration of a muscular man with long, black hair and a mustache shredding on a guitar — up to Dave’s face, you could tell it was him. They just wanted to hire good people and sometimes those good people just happened to be felons. The last time he went in, in 1998, the charges included assault, and possession and delivery/manufacture of a controlled substance. Dave's Killer bread launched in Costco stores in Western Canada in July of 2014, officially making Dave's Killer Bread an international company. After a few hours, Dave drove off on his own and was greeted by Washington County Sheriff’s deputies, who had also been requested in addition to the mental health professionals they’d called for. Dave drove first, then she took over. Adding Dave’s Killer Bread to Flowers’ product offering will allow the Milwaukie bakery to accelerate distribution and keep up with hungry consumers demanding its killer organic loaves. Mundane trips to the grocery store or Best Buy became impromptu fan sessions. The connection is slightly staticky — the sound equivalent of a shaky handheld camera. Where addiction once dominated much of Dave’s life, what consumes him these days is art. 1 item on a primal diet. Dave put a down payment on a house in 2009; Michelle moved in with him. He was welcomed back to the small family bakery by his older brother, Glenn. “Somehow [Dave] was under the impression I was trying to cheat him,” was all Glenn would say on the subject. Floydm. Since starting Dave' Killer Bread in 2005, the company has grown from 30 employees to nearly 300. Each variety had a logo of Dave strumming a guitar on it. How the Founding father of Dave’s Killer Bread Went From Jail to Promoting His Enterprise for $275 Million. But once in a while even a caveperson needs a ham & swiss on rye. Dave's Killer Bread operates and markets to customers in Portland, Oregon. With options like whole grain, whole wheat, potato, oat, flaxseed and more, store-bought breads are not created equal. That you don’t have to sacrifice taste to get organic, whole grain nutrition. Each variety had a logo of Dave strumming a guitar on it. Both dance around the subject of why the tension sprung up between them in the first place. The Bread on the Dave’s Killer Bread menu with the lowest amount of calories are Thin-Sliced Organic Bread 21 Whole Grains & Seeds (60 calories), Good Seed Thin-Sliced Bread (70 calories) and Powerseed Bread … He’s a bigger guy.”, “He’s gotta be 6 feet, but he’s pretty strong. From the time Dave got out of prison and started baking, the company started growing, from 25 to 50 employees and up — at its peak, 300 worked out of the Milwaukie bakery. This was the first of many killer breads, a sliced loaf of whole wheat with seeds and blue cornmeal rolled around the outside that gave it a ghost of cerulean hue. By 2013, the Dahls had shed the old family brand; Dave’s Killer Bread’s quick-rising popularity led the family to phase out the NatureBake label. Dave’s. The company sells 12 varieties of bread in 16 western states. The problem: Dave hadn’t touched a lump of raw dough in more than a decade. Bread With the Highest and Lowest Calories on the Dave’s Killer Bread Menu. “They just call me Dave,” he says. I let the company down. The name alone is so different from anything found in the bread aisle of a UK supermarket. Dave's Killer Bread has posted an FAQ about the events on Nov. 14 on its website. The image of kites flying pleas for help through the prison system is as beautiful as it is fantastic. It was a smashing hit. — The founder of Dave's Killer Bread, David Dahl, was arrested after a disturbance and chase that wrecked three patrol cars, the Washington County sheriff's office said. Everyone likes a success story; everyone wants to talk about the guy who pulled himself up by the bootstraps, worked hard, and became a multimillionaire. Dave's Killer Bread brings in a partner to take its loaves - and story - to a national market Updated Jan 10, 2019; Posted Dec 27, 2012 Dave's Killer Bread sells 50 percent of ownership Nearly a third are ex-cons, the website says. Though he recently opened a boutique in the Pearl District in downtown Portland near the $3 million penthouse he just purchased, the warehouse is in a blue-collar part of town on the outskirts of “keep it weird” Portland. He had to fight to retain control of his own narrative. No one wants to see someone achieve all those things and then fall prey to the same problems that haunted them their entire lives. He was sliding into his car when an officer approached him and said he wanted to talk. “Mr. As of 2012, its bread was being sold at stores in 11 western states. Dave agreed to be sent to a rehab center in Utah for alcohol abuse, and continued seeing a psychiatrist to ensure he was receiving the proper medication after his return home. But that’s how much Dave Dahl sold his family company, Dave’s Killer Bread, for in 2015. As is its logo -a guitar-wielding rocker with big biceps and bigger attitude. Our commitment to uncompromising taste, texture, and quality is what makes Dave’s Killer Bread different. His parents, Jim and Wanene, ran a bakery in Southeast Portland. Michelle was trying to keep him there until someone arrived. Valdez likes Dave’s Killer Bread’s Organic Powerseed loaf, noting that each 100-calorie slice contains 5 grams of fiber, 5 grams of protein and a low sodium content of 140 milligrams (6 percent of the daily value). 21 Whole Grains Bread Christopher Dailey was one of them. The Company offers various of homemade breads. To learn more or opt-out, read our Cookie Policy. Then there’s the individual DKB products – the likes of ‘Powerseed’, ‘Good Seed’, and ‘White Bread … The first deputy on the scene radioed others. Dave's Killer Bread Killer Classic English Muffins, 13.2 oz 3.7 out of 5 stars 6 $13.20 $ 13 . After serving 15 years in prison, Dave … “He didn’t want no part of helping and he thought media wasn’t the way to go,” Barbara wrote in a comment. He’s a danger to himself and others,” the voice told the 911 dispatcher. They’d trade seething emails — airing out frustrations that vacillated between petty and consequential. “You have to run around with scars, and that didn’t work for me,” Dave says. Meet Dave Dahl, founder of Dave’s Killer Bread. Jim Dahl renamed the company to 'NatureBake'. When the board found out, the members forced him to take a sabbatical. But whatever the slang term’s origin, in prison these scraps of paper can change lives. “I knew it was good when I pulled [the first] loaf of Blues Bread out of the oven,” Dave says. Dave loved his creation so much he called the bread “killer” and the name stuck. Then he waited. For the rest of his life, the story of Dave’s Killer Bread would have been erased from his timeline. Regardless, I still think he had enough time to proof that change is possible. Thank you again to the kind folks over at Dave’s Killer Bread for sending me samples of their whole grain breads. His story is truly one of redemption. Product Image. Dave wanted to go home. 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